The Association of Online Publishers (AOP) in the UK is the leading organization for a wide variety of consumer and B2B online publishers. Its annual awards are considered to be the standard for judging media websites. In early September the AOP announced their short-lists for various award categories, and it was gratifying to see Incisive as finalists for five of the awards (including LegalWeek).

Yesterday, the AOP announced the winners, and the company's Accountancy Age won the award for "Editorial Team--Business Publishing" for its site (www.accountancyage.com). Notice of the award included the following comment: "The judges were impressed by the microsegmentation of content and the excellent use of innovative technologies to address these niches.”

As we are about to embark on the redesign of many of our websites, you might want to check out what Accountancy Age is doing on its site. In addition to microsegmentation of the editorial content, note also the number of different ways in which Accountancy Age is trying to monetize its web pages and provide numerous gateways and links to other parts of the site. Something to keep in mind as we dive into the redesign process.