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Social Media Resources
For those interested in learning more about how journalists and business folks are using social media, here are some links to articles which you may find of use (courtesy of Lee Feldman, our PR consultant, who regularly posts links to our stories on Twitter). I particularly recommend the first link to our journalists.
The Journalist’s Guide to Twitter - http://mashable.com/2009/05/14/twitter-journalism/
A Twitter Code of Conduct - http://www.businessweek.com/managing/content/may2009/ca2009058_089205.htm?link_position=link13
An Executive Guide to Social Media - http://www.businessweek.com/managing/special_reports/20090508social_media.htm
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After I posted the above, Matt McGowan from our Interactive Marketing Group sent me some additional links to ClickZ and Search Engine Watch articles that would also be useful to those trying to improve their Social Media skills. Here they are:
http://www.clickz.com/3633745 - Five Ways to Use Twitter to Improve Your Marketing
http://www.clickz.com/3633691 - Eight Things You Need to Manage Social Media
http://searchenginewatch.com/3633772 - CEOs Should Drink the Social Media Kool-Aid
http://searchenginewatch.com/3632888 - Social Media Madness (Part 1)
http://searchenginewatch.com/3633032 - Social Media Madness (Part 2)
Comments
First aticle had some good ideas. Range of possibilities there for writers. Just started with some branding tweets (wish the days of goofy names were over), rudimentary stuff but let's see where it goes. One small warning, folks--troubleshooting on Twitter can be a test of your patience.
Posted by: John Salustri | May 21, 2009 9:17 AM
Thought this new bit of news out of the NYTimes is perfectly fitting: http://tinyurl.com/l8koml
with the appointment of their first dedicated social media editor.
(Yes, Christian, I think the appointment of a social media editor by The Times is something for us to watch. Jill Windwer and I have discussed whether we need such an editor here--someone who can work with editors across the company on how to use social media for engaging our audience, sourcing stories, driving traffic to our websites, etc. We'll watch The Times' experience to see how it goes. -- Bill)
Posted by: Christian Georgeou | May 29, 2009 11:54 AM