I'm always interested to hear different ways in which our folks are marketing their brands around the country. Down in Miami, our colleagues at the Daily Business Review have created a Facebook page and are using it to try and connect in a different way with their audience. Here's a note I received from Annette Martinez, Classified Director, about what they are up to on Facebook.

****

Chris Mobley assigned me to create the Daily Business Review Facebook page -- http://www.facebook.com/home.php#/pages/Daily-Business-Review/52340925364 -- and drive the efforts to grow its fan base. The page currently has 377 fans (of those about 20 are DBR employees).

The objectives of the DBR Facebook page are 1) to interact with readers and build a stronger bond, 2) to drive traffic to the DBR website and 3) to introduce our content to people in our target audiences. We currently post upcoming special sections and events, as well as still photos and videos from past events. On our page’s main wall, we are posting one or two stories each day (not always just DBR stories because we want to offer content from around Incisive Media), any important breaking news that happens throughout the day and questions to prompt interaction with our fans. Those questions, not always off the news, are getting the most response and putting the DBR on their friends’ pages.

****

Annette indicates that she'd love to have Incisive staff from outside South Florida become fans of the DBR, thereby spreading the word to all of their Facebook friends. And if you would like further information about what the DBR is doing and how it is working, or just want to trade ideas about how to get the most out of social media marketing efforts, drop Annette a note at
annette.martinez@incisivemedia.com.