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Press Coverage
Our official announcement last week on the separation of ALM from Incisive has been receiving favorable coverage in the press. Most commentators understand that, in a difficult media environment, our brands have been doing relatively well. And they see the stability of the legal marketplace in particular compared to most other b-to-b markets.
We have a great story to tell, and I'm pleased to be able to tell it. Our outlook for the future is very positive, and I have been emphasizing our growth plans for the future to all who will listen, looking forward rather than looking back.
Along those lines, here's a story published this afternoon by B2B's Media Business Magazine:
Comments
Bill: which parts of the company will have the ALM brand: seminars? research? pubilcations? other?
Best regards,
Larry Bodine
Lbdoine @ lawmarketing.com
Larry,
We're still working on specifics, and have until year-end to rollout the new branding and stop using "Incisive". But certainly the publications, legal conferences and other stand-alone brands will reflect that they are all part of the ALM family. A few brands which incorporated the "Incisive" brand name will need new names, and we're working on that.
--Bill
Posted by: Larry Bodine | September 21, 2009 9:50 AM