We have renamed ourselves several times in the past ten years--from New York Law Publishing to American Lawyer Media (for some parts of our business) in 1998. From American Lawyer Media to ALM Media in 2005. From ALM Media to Incisive Media in 2008. And now we're going back to ALM. So we've had a lot of practice in doing this!

Pat France and her team are currently running us through the rebranding drill. Our new email addresses went live this morning (make sure your address book has me at wpollak@alm.com). I saw new, red ALM mousepads being distributed as well. Business cards and stationery are all being ordered. Remember to change the email signature on your outgoing email--both on your office computer and on your blackberry if you use one.

To keep up with all the rebranding activity, Pat has launched a wiki which you can use to find out the latest information, plus instructions on changing email signatures and the like. It can be found at: http://www.alm.com/rebranding/wiki/. Feel free to stop by for the latest information, plus to add your thoughts on our rebranding activities.