Distressed Asset Investor
Our real estate group just this week launched a new digital newsletter called "Distressed Asset Investor". It was a relatively quick launch into a suddenly hot area in the commercial real estate sector. The newsletter can be accessed at www.GlobeSt.com/DAI. Click on "view premier issue" to scroll through it. The technology is different from other digital publishing technologies we use around the company--this is powered by Pressmart. Note the integration of video into the text, which adds another dimension to the feature stories.
According to Scott Thompson, the real estate group's Director of Integrated Marketing and Audience Development, the objective is to sell 12 issues per year for $349. There will be both advertising and sponsorship availabilities, of course. And there will be a companion LinkedIn group called Distressed Assets Exchange which readers can join in order to discuss related issues with one another.
This has been a particularly tough year for the team in the real estate group. I'm proud that they keep on coming up with new ideas, keep looking for ways to meet the needs of their readers and advertisers. Check out the new newsletter and let Scott know what you think of the product and the technology.
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