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Another View of Publishing's Future
A few weeks ago I posted a link to a vision for the digital magazine of the future as created by the Bonnier Company. Now Wired Magazine has posted a video of a new app it has created to work on devices which run Adobe Air. Presumably they will want it to run on Apple's iPad when that product is released.
The point is not, "here's the future". The point is, if you are involved in editing, writing for, designing, selling, marketing or producing magazines and newspapers, then this is an exciting time. The genre is being reinvented right in front of us. We just need to figure out what would work best for the audiences we serve.
Anyway, here's how Wired sees the future:
http://link.brightcove.com/services/player/bcpid1813626064?bctid=66775419001
Comments
The 'scrubber' that flips through the content and the ads is brilliant. This also trancends more than the mobile markets, as full-sized touch screen monitors become more common in the home.
Posted by: Kari Cowan | February 19, 2010 6:49 PM
It's not for nothing that Drew Schutte, the CRO of Conde's digital division, was named Conde's publisher of the year recently.
Posted by: Harold Itzkowitz | February 20, 2010 3:24 AM