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A Few Memorial Day Weekend Shout Outs
It's time for a few Memorial Day Weekend Shout Outs to some of our sales teams for their incredible work during the past few months. I hope you'll join me in congratulating each for their accomplishments.
First, our colleagues over at 4 MetroTech in the Reprints Group. What a great job they have done! With May now in the bag, the team has beaten its sales goal for five straight months! And they continue to show both perseverance and creativity in finding ways to meet the marketing needs of our clients. No doubt 2009 was a tough year for this group, but they have really come on strong in 2010.
Another team you may not hear much about is our online CLE group. But reaching back to last Fall, this is another team that has made beating its budget almost a routine, including every month so far in 2010. How do they do it? By ensuring that our programs are compliant with all state CLE rules and regulations; by providing outstanding customer service; and by cleverly marketing their programs to lawyers facing state deadlines for achievement of their requirements. Great job!
Our national advertising sales group -- handling law firm and display advertising in our national publications, websites and conference sponsorships -- saw 2010 get off to a very difficult start. January and February were pretty forgettable months for most of this team, as clients waited to see whether the economy would turn before submitting advertising insertion orders. But since mid-March, our national sales team has seen the work they have been doing through the recession really begin to pay off, posting some very big weeks during the past two-plus months. They have stayed close to their customers, tailored their proposals to the new realities of the digital age, and are now reaping the benefits. We still have a gap to close to reach our budget, but this team is really on a roll and I wouldn't bet against their catching up to budget before the year is out.
Finally, and on a slightly different note, last week ALM hosted its first "Sales Blitz", and it was a terrific success. Organized by Henry Dicker, Alexis Burgess, Joe Farrell and a host of others, the Sales Blitz had 30+ callers enticing prospects to sign up for our LegalTech West Coast Conference and Tradeshow. We collectively sold over $4,000 in conference passes and signed up approximately 70 for passes to the exhibition space. Just as importantly, we built some new relationships among team members (Go Team Brian!), won a few prizes, and had a lot of fun. So a big shout out to the organizers and all who participated in our Sales Blitz...I hope we'll do it again sometime soon.
If I missed your sales group and you think you are deserving of a Shout Out on this blog, drop me a note and give me some details. I'm happy to recognize sales success wherever we can find it!
Comments
Hi Bill,
Thanks for the Shout Out! The team has been working relentlessly to get us in double the markets we were in last year.
We have had continued success in May, exceeding budget by almost $20K. June will be a great month for us with 11 states working towards compliance deadlines. It has been a great run and we are always looking for ways to expand into other markets while providing our customers with the most up-to-date compliant content possible.
Cheers,
Sarah
Posted by: Sarah Orye | June 1, 2010 10:58 PM
Hi Bill,
Thank you for the recognition! Creativity has absolutely been key. The team has successfully collaborated on pricing and repackaging product offerings for both print and digital. This has offset specific loses in print and developed new business in certain segments.
There has also been a greater emphasis on copyright compliance relative to permissible ALM logos and content re-use. And, we’re going strong with selling editorial video reproductions. The second half of the year has a focus on continuing to develop our custom pipeline for article compilations.
We charge full speed ahead…
Thanks again,
Syndia
Posted by: Syndia Torres-Pena | June 2, 2010 2:30 AM