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Is Mobile the Future?

Here's a question I've been pondering for the last few weeks:  how important will mobile access to our content be for our current and future audience?  To what extent do we expect our readers to access our news content, surveys, research and other offerings on Smartphones, iPads and other mobile devices during the next year or two?  And if we expect more and more of our readers/users to want access to our content while they are outside of their office or home, how should we go about providing that access?

If you listen to the media business pundits, the world is moving rapidly toward anytime, anywhere access to content.  Those who watch the consumer markets feel most strongly about that, but I have also heard business media analysts say similar things about professionals -- that they will want to access business information while on-the-go, via whatever device they may be have with them.

I particularly wonder to what extent lawyers will want to access legal research information--as opposed to news content--while on a mobile device.  Will they want access to substantive law content while they are in court or on their way to visit a client?  How about all of the competitive intelligence survey information we gather--how important will mobile access be to an Amlaw 100 list or a "Who Represents Who" file?   

 

Lee Buckley, our Research Director, has pulled together some information we have gathered in past readers surveys about the kinds of devices that our readers currently utilize or plan to buy.  Plus the ways in which they currently access information.  The information we have doesn't entirely answer the questions above, but it's a beginning.  If you are interested, drop me a note and I will gladly forward Lee's summary along to you.

Comments

I am interested in reading Lee Buckley's report. In my experience, I have accessed legal research content with mixed results while in transit, primarily on a Blackberry. Going forward, I see my mobile usage of legal research content increasing.

I would be interested to read your research. We are currently conducting some similar research. I am particularly interested in how different devices (laptop, tablet, mobile) will drive different types of research behaviour.

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